Bert Ulrich acts as NASA's liaison with the entertainment community (film, television, music, etc.) and oversees NASA's participation in entertainment-oriented projects. Ulrich collaborates closely with studios and production companies, television networks and cable channels and oversees over 100 documentaries annually. Feature film collaborations include Ad Astra, First Man, Hidden Figures, The Martian, Tomorrowland, The Avengers, Transfomers: Dark of the Moon, Men in Black 3 and TV programs include The Late Show with Stephen Colbert, Ellen, The Tonight Show, Daily Show and the Big Bang Theory.